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Dealer Albums, Model Descriptions & Sales Incentives

Links to Documents
Dealership Showroom Albums: Corvair-95 pages
1961 showroom album 1962 showroom album 1963 showroom album
1961 Showroom Album 1962 Showroom Album 1963 Showroom Album
1964 showroom album 1965 showroom album
1964 Showroom Album 1965 Showroom Album
Thanks to Mark Corbin for providing the Showroom Albums.
Dealer Finger-Tip Facts and other model information booklets
1961 F-T Facta
1961 F-T Facts

Topics for this year were organized alphabetically like an encyclopedia. Pages covering Corvair 95 are presented here.
1962 F-T Facts
1962 F-T Facts

Topics are divided by Chevrolet Model. All Corvair pages are presented here.
1963 F-T Facts
1963 F-T Facts
Topics are divided by Chevrolet Model. All Corvair pages are presented here.
 
1964 F-T Facts
1964 F-T Facts

Topics for this year were organized alphabetically like an encyclopedia. Entire document is included here.
Corvair model lineup
1964 Corvair Model Lineup
1965 F-T Facts
1965 F-T Facts

pages for Corvair passenger cars and Greenbrier.

Thanks to Mark Corbin for providing the 61-64 Finger-Tip Facts albums,
and Paul from winvoices.com for the 65 Album.

Showroom Custom Features Albums (Corvair-95 pages)
62 Custom features
1962
63 Custom features
1963
62 Custom features
1964
Chevy Truck Custom Features Brochures
61 Custom features
1961
62 Custom features
1962
63 Custom features
1963
64 Custom features
1964
 
Dealer Sales Incentive Brochures
Heard the news mailer
Heard The News
A 1961 mailer
Big Wheel reporter
Big Wheel Reporter
May 1961 issue includes heavy coverage of commercial FCS. Page size is 22 x 17".
Big Wheel reporter
Big Wheel Reporter
September 1961 issue includes several snippets about Corvair 95s. Page size is 22 x 17".
Pop Sci article cover
Corvair Lakewood and Greenbrier wagons

2 Selling opportunities in 1961 the dealerships could not afford to overlook.
Pop Sci article cover
Build Rampside Sales

Lots of sales strategies in 1961 for promoting Rampsides.
Chevy Truck Buyer Confidence
1961 Here's How
Marketing FCs with campers should generate sales
EarthShaker brochure
EarthShaker & More
This large (11 x 17") 1962 brochure describes dropping a Corvan from an electromagnet, carrying Bimbo the elephant in a Rampside, and more.
   
durability brochure
25,000 mile road test
shows durability of 1963 corvans with new features and lower price
Right mental attitude brochure
A Right Mental Attitude
like that of the NY dealers was needed to sell FCs in 1963
Double punch brochure cover
Double Punch

1963 Description of the two sales mailers above marked with a "*"
Comparisons with the Competition
1961 cover
1961 The Right Price
1961 cover
1961 The Right Price
 
Confidential
Confidential
For Chevrolet Dealer Use Only! (Lots of competition for FCs from Ford)
Heard the news mailer
Competitive Facts: Econoline Comparison
1961 Dealer Confidential document
Corvair-95 Ford ranchgero comparison
1961 Ranchero Comparison
A FC can pack more than a Ford Ranchero
Chevy vs Ford Pickup comparison
1962 World of Worth
Chevy vs Ford Pickup comparison
Chevy vs Ford Pickup comparison
1963 Image of True Value
When compared to Ford light trucks. Corvair 95s (and other Chevys) are the Image of True value
 
Ford truck comparison
1963 Ford Truck Comparison
Econoline price is going up* (*but still less than a Corvair-95)
competitive facts #1
Competitive Facts 1
Competitive facts #3
Competitive Facts 3
1963 Competitive Facts Reports
Comparison of the Corvair 95 and Econoline (apparently even the doors don't hang straight on the Econoline)
Ford truck comparison
1964 Competitive Facts Report
1964 focus is on the new Chevy van,but there is still a (last ditch?) plug for the Corvair 95
Chevy Truck Buyer Confidence
1964 Votes of Confidence
So where did Chevy get the figure of 366,506 Corvair 95 Units?
 
Thanks to Kent Sullivan for providing several of the above documents
What the Competition was Saying
ford econoline comparison
Ford Econoline Advantages
Small (6.25" x 3.25") 4 page brochure
VWcomp cover
Volkswagon comparison to the Ford Econoline and Corvair 95

Cover and TOC
VW to Econoline
VW to Corvair 95
Statistical Comparison

A confidential VW dealership document stating "The information contained in this book does not change the basic Volkswagen sales philosophy of not running down the competition", but does so anyway.
econoline comparison
Econoline Packed with Profit
has a brief comparison with the Corvan and VW van at end